Mr. Meneses founded Meneses Research & Associates (MR&A) in January 1995 and brings the myriad skills obtained through his multi-faceted educational endeavors. Publisher of "Ask San Diego" Report-2001, "Ask Tijuana" Report-2002, "Ask San Diego" Hispanic Media Report-2002. As a further enhancement to the Bachelor degree he earned in Business Administration from the University Inca Garcilazo de la Vega of Lima, Peru, in 1975, Mr. Meneses pursued Post graduate studies at the University of Lima, and Escuela Superior de Administracion de Negocios of Lima, Peru. The areas of further studies included Marketing Research, Consumers' Psychology, Public Relations and Investments.
And added dimension which Mr. Meneses brings to MR&A is bicultural perspectives. Prior to founding MR&A, Mr. Meneses joined MDI as a Director of Operations, conducting studies in the U.S., and Latin America. Prior to MDI, Mr. Meneses joined NFO Research as Sr. Operation Manager in 1990, managing the Hispanic Research Center located in San Diego, California. Provided marketing guidance to over 50 account executives nationwide who represent proposal development, selecting methodology, and input on cultural implications on final reports and presentations. Managed 85 people in the Hispanic Research Center facility/40 CATI stations which included office manager, supervisors, team leaders, and compiled an Index of Acculturation/Assimilation among the Hispanic population in the U.S.
Prior to NFO Research, Mr. Meneses was an Executive Vice-president for Analysis Research Limited, a marketing research firm conducting studies since 1969. From 1978 to 1988, Mr. Meneses was involved as a Regional Manager, in charge of sales and promotions of financial services, insurance, and financial planing for the largest fraternal organization in the world, The Independent Order of Forester.
Back in South America he joined a Marketing Research firm Alegre & Associados, International Corporation, located in Lima, Peru, with operations in several South American countries as a Director of Operations, Sales and Promotions since 1975.
As a president of MR&A, Mr. Meneses is renowned for maintaining the highest levels of quality by applying American standards to each and every project, on an international scope. As an Hispanic of Focus Groups moderator, he has conducted hundreds of focus groups with vast experience in dealing with Mexican, Puerto Rican, Cuban, Central and South American populations, and supervised hundreds of thousands of personal interviews. He has conducted field work in Latin America since 1975 and spent the last decade headquarters in the U.S.; giving him critical insights into sensitive differences in cultures and social classes of the Latin America consumer, living in the U.S., and a broad. MR&A has supervisors in Mexico, Argentina, Chile, Brazil, Peru, Ecuador, Bolivia, Colombia, Venezuela, Guatemala and Costa Rica.
Mr. Meneses is an active member in both, the Marketing Research Association, Inc., The American Marketing Association, San Diego Hispanic Chamber of Commerce, Qualitative Research Consulting Association.
